Are you a solo or small firm attorney?
Do you feel like a circus performer?
You know, always juggling the many roles and tasks you need to handle to make your business work.
Marketing often gets dropped. Or maybe you say "yes" to that phone book salesman who keeps calling every week. "Ok, fine, I'll put a small ad in your phone book. Argh.", you finally say. That's what the old school guys recommend, so why not give it a try.
Uh, because you don't use a phone book. You use Google, or Facebook, or ask for recommendations, if you're looking for a local service provider of anything.
"But, that's a black hole of ever changing changes and I don't have time to keep up with that.", says your inner self who knows best.
So, here's a little help. Instead of thinking about the 3 ring circus and all you need to handle, focus on one thing this week. Take one small step.
Focus this week on asking everyone who calls you for their email address. Put them in 2 buckets. People interested in your services and people that are your clients. A spreadsheet is a good way to start.
For the people interested, make a habit of checking in once a week to ask if they have any questions, or offer a tip, or just say that you were thinking about them. It's called the start of relationship building.
For folks that are already your clients, follow up after your work is done to ask for a review of your services and feedback on anything you could change to make it better. If it's a great review, follow it up with a link to Google reviews so they can quickly post that online. If there's room for improvement, integrate that improvement into your process.
Now, one less ball to juggle. Process in place.
- Josh Langford